As a mom with two kids, I understand that life can get busy--even chaotic. One of the tools I used to keep organized was my diaper bag, but over time it became messy, disorganized, and heavy from everything I was carrying. On top of that, the bag was unflattering and didn't reflect my personal style.

After researching the market and coming up empty, I decided to put my decade of experience refurbishing more than 20,000 designer handbags to work.

Thoughtfully crafted to look and feel luxurious, Baby Joey is designed to help mothers like you lighten the load, stay organized, and look effortlessly chic. After all, you make so many sacrifices. Your bag shouldn't be one of them!
Founder, Candice Churchill

Welcome to Baby Joey!