Minimalist, luxury bags to simplify and beautify life.

For motherhood and beyond.
Because you are a priority. 
Cut the clutter and embrace your best self.

Baby Joey Backpack

Retail $149

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Get to know the features of the backpack
Watch our packing video:

The design is so stunning. The quality is amazing and I know I will be using this bag long after my babies are out of diapers.

Laura Liira
Get to know Baby Joey
Started by a mom, for moms.
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